Tag Archives: Google

Insights on the Status of Social Media: 5 Takeaways for the Community College

  1. 51 percent of Internet users have a smart phone. Many community college students prefer to use social media via their smart phones.
  2. 60 percent of the Internet population use Facebook. Most community college students are on Facebook significantly more than they are on their college email or LMS such as Blackboard.
  3. 20 percent of the Internet population are on Twitter and Google Plus. However, Twitter user frequency is higher than Google+. Students are increasingly flocking to Twitter and appreciate instant Twitter updates on their cell phones. 
  4. On average, people join one to three social media networks. Community college students prefer to receive their correspondence through Facebook or Twitter. Trying to get students to check school email or LMS is like swimming upstream.
  5. Most often people use Facebook in combination with Twitter or LinkedIn. To communicate with students in the community college, it is best to focus on Facebook and Twitter. It is difficult to get students to adopt a new social media platform.

I would appreciate your comments. Have you found it easier to engage with students using Facebook, Twitter, or other social media platforms?

Strong Social Media Skills Are in Demand

Student Learns Social Media Skills in the Community CollegeSocial Media Skills are in Demand

Social media skills have become increasingly important to seasoned executives as well as fresh-out-of-college job hunters. Social media plays an important role in marketing and public relations. Both large and small companies realize that if they are not taking advantage of social media, they are missing out on a large population.

Community Colleges are Prepared to Teach Social Media

Community colleges realize it is important to offer classes in social media. These classes offer students an opportunity to develop the strong social media skills in demand today.

Social media skills should not be ignored. Strong Social media skills can help to strengthen chances of getting a good job in today’s job market.

Large companies like Dell have trained over 6,000 of their employees in the use of social media. But most small businesses are looking to hire employees who already have these skills.

Understanding how to effectively use social networking is now considered a basic skill. Mastery of Facebook, Twitter, YouTube, Pinterest, blogs, and Google+ are pretty much mandatory for businesses.

Many People Want to Learn Social Media

Many people want to learn social media skills, but they feel overwhelmed. They may think it is too late  to jump on board.  Community colleges are in the best position to prepare students for today’s workplace.

Community college keep classes small so they are able to give individualized instruction to students. Classes in social media are affordable and offered at times that will work with the schedule of working people. Some classes in social media are offered online through the community college.

Further Reading

11 Smart Tips for Brilliant Writing (Dean Rieck)

If Twitter Is a Work Necessity (Jennifer Preston)

The Rise of Social Media Education (Devon Glenn)

7 Ways To Improve Your Social Media Skills And Influence (Haydn Shaughnessy)

Mid-Level Managers Take Up Social Media Skills

The 10 In-Demand Social Media Jobs (Brandon Leibowitz)

Demand for Recruiters to Have Social Media Skills Increases 117%

Faculty in the Community College Should be on Facebook

It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.
Mark Twain

Why Should I Care?

The question that may be front and center on the minds of busy faculty members is, “Why should I care?” Why should faculty members take time out of their busy schedules to learn to use Facebook?

This short video demonstrates that Facebook and other forms of social media such as Twitter, LinkedIn, and Google+ are not a fad but a fundamental shift in the way students communicate.

When I say Facebook Page, most faculty members are thinking of their personal profile. But this blog will discuss the benefits of having a Page in Facebook separate from your personal profile.

To create a page, you must have a personal profile in Facebook.

What is the difference between a Facebook page and a Facebook personal profile?

The Facebook page that you have is a personal profile and you use this for sharing with your friends and family. You may also engage with students on your personal profile.

The Business or Fan Page allows other people to become Fans. Business Pages do not give you the ability to add friends like your personal profile page.

Business or Fan Page

Personal Profile

Maintains a fan list Maintains a friend list
Open Pages Open Profiles
People Like your Page Must ask people to be your “friend” and they must “accept.”
Update your status which gets shared with your Fans Update your status which gets shared with your friends
Can represent an individual, group, or company Meant to represent a single person

Why? Why should I care?

It is beneficial to you and to your college to have a strong web presence.

Why?

  • Optimal way to communicate with students.
  • Great way to distribute information to students. Just in case you have noticed, they are not nearly as likely to be on Blackboard as they are on Facebook
  • Possible to capture the attention of new audiences. Others will see our pages, and we might stir up some outside interest in what we are doing on campus.
  • Besides boasting over 800 million participants, people from virtually every demographic are on Facebook.
  • Your Facebook page is a way to engage students. We all know what the research has to say about engaging students. Students who are engaged are more likely to be successful and complete their education
  • According to a survey conducted in June by Educause, a majority of students (58%) felt that Facebook is “valuable” or “extremely valuable” to their college success.
  • Social media tools give a new energy to social learning.
  •   Millennials (born 1977 – 1998) thrive on social learning.

Social Media: Tools to Develop a Deep-Learning Approach

Students use powerful social media tools to collaborate on projects.

Students can use social media to collaborate on projects.

Studies suggest that students expect and believe they can achieve in challenging subjects.

Students Believe They Can Succeed

Yet, a college student has many responsibilities including work, family, sports, and social life. These responsibilities compete for the student’s time, energy, and effort.

Many students want to succeed by simply memorizing a set of facts just long enough to do well on the test. This is a surface approach to learning. How can instructors engage students and help students grasp the importance of learning the material and applying the concepts learned in new and different situations.

Deep-Learning Approach vs. Surface Learning

Instructors encourage a surface approach to learning when they focus on the facts instead of engaging students in the content. By engaging students, instructors can build on the knowledge that students already possess.  Instructors who focus assessment on understanding and engagement encourage a deeper learning, and students are better able to apply the material in the real world.

But practically, how can instructors engage students in the course material? Many feel that the case approach to learning is the best way to develop deep learning.

The Case Approach

The case approach to learning allows the use of real-world examples that develop a deep-learning approach rather than a surface approach to learning.

But the case approach generally lends itself to group work. College students often have difficulty meeting with their groups and meeting deadlines.

While this has been one of the biggest challenges to the case approach, the new and powerful social media tools are helping to make communication and engagement easier and enjoyable for students.

Social Media Platforms Offer a New Way to Communicate

Students are able to contact their group members with Facebook, Twitter, YouTube, Google+ and other social media platforms. They can work on projects together and share information online without having to rearrange their class or work schedules.

How are you using social media in the classroom to engage students? Thank you for your comments.

Additional reading:

Achievement Goal Orientation of Community College Mathematics Students and the Misalignment of Instructors’ Perceptions (Velma Mesa)

Teaching Policy Theory and Its Application to Practice Using Long Structured Case Studies: An Approach that Deeply Engages Undergraduate Students (Christopher Walker)