I developed and teach a social media class at the community college. I help with professional development designed to train faculty members to use social media in the classroom. I also research the benefits of using social media in education and business.
I hear many reasons why people do not want to use social media.
Some of the excuses are listed below. I bet you have heard some of these excuses as well.
In your opinion, are the excuses lame? Are some of the excuses valid? Why or why not? What do you think?
- Takes too much time
- Someone might say something negative about me or my company
- I am a private person
- My business is tightly regulated
- Social media is a fad
- I’ve tried it and it didn’t work
- Once you post something, you can’t take it back
- No one reads my blog
- I hate Facebook
- I hate Twitter
- There are crazy, wackos on social media
- Stalkers hang out on social media
- I don’t know the basics of how to use social media
- I prefer e-mail lists to social media
- Billboards are more effective than social media
- You cannot measure the results of social media
- It takes too long to see the results from social media
- I don’t have enough to write about on social media
- My personality is not suited for social media
- I prefer to talk to my customers in person
- Email is more effective than social media
- Newsletters are more effective than social media
- There is no way I can say what I want to say in 140 characters
- I have nothing interesting to say
- I don’t want my picture on the Internet
- I don’t have any ideas for videos
- Infographics are too complicated to create
- I have no compelling visual content to add to my blog or Facebook page
- Social media requires a major commitment
- Social media has a limited life span
- I can’t think of good titles for my blogs
- My competitors are already on social media
- It’s too late for me to jump on the social media band wagon
- It’s too early for me to make the leap into social media
- Social media is nothing but slick marketing
- I don’t know how to get my customers to buy, sign-up, watch the video, or respond
- No one ever comments on my blogs
- No one ever retweets my tweets
- No one ever shares my Facebook posts
- Social media does not result in quality sales leads
- There are too many roadblocks to carrying out a social media strategy
- I don’t need the extra stress that social media creates
- I don’t have enough remarkable content
- I do not have anything interesting and unique to write about
- I do not have time to blog regularly
- Social media takes constant engagement and monitoring
- LinkedIn is too formal
- Google+ is like a ghost town compared to Facebook
- I don’t understand the fuss about Twitter
- I do not know how to use tools such as Hoot Suite or TweetDeck
- Search engine optimization is too complicated
- I don’t understand the details of Twitter
- My post might go viral
- My post never goes viral
- I don’t understand retweets
- I don’t know who sees my direct messages on Twitter
- Hashtags are complicated
- I don’t know how to set up my profile on Twitter
- Who has time to send consistent tweets
- I cannot wade through all the tweets
- I don’t understand the importance of keywords
- Who knows the difference between a Facebook Profile and a Facebook Page
- I need to take a social media diet or fast
- I am not a marketing superstar
- I do not want to be on the computer after work hours
- I don’t have the money to buy an expensive video camera
- I don’t have a story to tell
- I’m not giving away anything
- I am in business to make money
- Social media is for teenagers
- Social media is for suckers
- I have no clue about how to choose a domain name
- My employer blocks my social media access at work
- My customers are not on social media
- I have a real job to do
- I have no idea where to start
- I’m too average to be successful with social media
- I do not have the skills to use social media
- I do not have the tools to use social media
- I am a perfectionist
- All the political activist are on social media
- Old school marketing is the proven strategy
- My customers are too opinionated
- People share too much information on social media
- Facebook is all about drama
- Facebook is all about cats
- I’m not interested in what people eat for lunch
- People share too much mundane information
- My boss might see me on LinkedIn
- Social media is nothing more than an online yard scale
- I don’t want to be friends with just anyone
- The jury is still out on social media
- Social media is only good for connecting with old classmates
- I don’t want to build relationships. I just want to get my work done
- TMI – too much information
- I’m not tech-savvy
- The rules are always changing
- I have no clue how to conduct a webinar
- I don’t have a mobile strategy
- Social media is scary
- I have not been trained to write content for the web


