How Teens Use Social Media
Generation X and the older side of Generation Y do not view privacy the same as earlier generations. The Pew report shows how teens use social media. The report suggest that privacy as we know it is dead.
People in the older generations guard their privacy and hold to their privacy as a God-given right. Almost the opposite is true of digital natives.
They do not value their privacy. Privacy must be taught to the younger generation, or they must learn the value of privacy the hard way.
Teens Share More Information Than Ever Before
Source, Marketing Land
Cell phones are teens lifelines. Mobile screens are more important to teens than television. Most of their digital activity takes place on their cell phones or tablets.
Teens Reveal their Location in Their Posts
17% of teens report they have been contacted by strangers in a way that made them afraid or uncomfortable. Despite the awareness of danger, Pew reported that 16% of teens set up their profiles to automatically include their location in their posts.
Twitter is Gaining in Popularity
While Facebook is the most popular social media platform with teens, Twitter is quickly gaining in popularity.
One in four (24%) of online teens are on Twitter which is up from 12% last year. Older teens are more likely than younger teens to say that Twitter is their primary social media site.
Teens feel that Twitter offers a parent-free platform where they can freely express themselves. Teens say that Facebook has been taken over by parents and adds to unnecessary drama.
One shocking fact from the Pew report is that 12% of teenagers don’t even know if their tweets are public or private.
Privacy As We Know It Is Dead
The dividing line between online and real life is quickly eroding. And for some it has already disappeared.
In many ways, no matter the age category, we have given up our privacy and become an integral part of Generation C (connected).
How important is your privacy? Have you given up some of your privacy to be a part of Generation C? Add your thoughts to the Comment section.
You may also be interested in reading:
Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You (Brian Solis)
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile (Christopher Heine)
How Teens Are Really Using Facebook: It’s a ‘Social Burden,’ Pew Study Finds (Bianca Bosker)
70% of Teens Hide Their Online Behavior from Their Parents, McAfee Reveals What U.S. Teens are Really Doing Online, and How Little Their Parents Actually Know (Jaime Leigh Le)