It’s 2014. The world is changing. Some of the trends we saw in 2013 will continue, but others will fall by the wayside.
This is blog about seven social media trends to expect in 2014. The trends are in no particular order.
1. Content will continue to be king.
Just as we have seen in 2013, content will continue to rule in 2014. Businesses will be built on content. Content plays a huge role in search engine optimization, which gets people to your site to learn about your business and your products. In 2014, content marketing will change the way we communicate with customers.
Potential customers are looking at your blog, your website, and your customer reviews.
It is not about just putting out any content. In 2014, content will become more personalized to the customer’s taste and interests.
Images and infographics will continue to be important visual content especially with the rising popularity of Pinterest, SlideShare, Google+, and Instagram. The key is to find a topic that connects with your readers.
2. Video marketing will continue to boom.
Customers look to videos to learn about products and businesses.
The popularity of mini-videos like Vine and Instagram’s video sharing feature will rise. Instagram allows
3-15 seconds per video and Vine allows 6 seconds making it super easy to share videos in real time from your smartphone.
The world will continue to shift their television viewing habits online. Customers will be drawn to good video advertising.
3. Mobile will move to the forefront.
While mobile continues to press forward, the strategy will be to get your content easily readable on any screen. According to Forbes, more than half of us have smart phones.
4. Niche sites will grow.
Niche sites created around common interests will thrive. Businesses will continue to choose different platforms to build their businesses. Building online influence within your niche increases business success.
With so much activity going on in and around the web, people will look to niche sites to help them find information that is interesting to them and to filter out the irrelevant noise.
5. Spammy content will be eliminated.
Google will continue to develop sophisticated algorithms to measure link quality and identify spam. As a result, building links will be more difficult. Link-building will continue to move toward a relation-based process.
6. Google+ will become a major player.
Google+ uses verified profiles. Verified profiles are made up of all the sites a person creates content for via their Google+ profile. Traditional SEO is evolving. Instead of relying on inbound links, keywords, etc., Google will rank results based on people who are established content creators – people that have written articles and blogs for people rather than algorithms. To learn more, read Social Media Trends 2014 Part III by Kamber.
7. LinkedIn will become a major player for business growth.
LinkedIn is already the number one social media networking site for professionals. But LinkedIn will become the largest source of content for business professionals. To learn more about LinkedIn, see my article 7 Extremely Useful LinkedIn Optimization Tips.
What have I missed? What social media trends do you expect in 2014?
You may also be interested in reading
Top Digital Marketing Trends in 2014 (Anita Loomba)
The Top Social Media Marketing Trends That Will Dominate 2014 (Jason DeMers)
2014: The Year Content Marketing Finally Grows Up? (Andrew Davies)
Taking Content Marketing to the Next Level: 2014 Predictions (Brent Gleeson)
9 Big Trends for 2014 (You Won’t Believe #9) (Pascal-Emmanuel Gobry)