I have a story for y’all that is weird yet wonderful and very exciting. It was only a few days ago that I was talking about the idea of moving into local marketing except I never planned on doing it until I launched my own products.
Today my refrigerator broke down and I had to call an appliance repairman to come to my home quickly and take a look. I was freaking out so bad because I had just bought a lot of fruits and vegetables that I didn’t want to go bad. This all happened at the odd hour of 10 pm so finding someone that could come out fast began to get harder and harder. Eventually I came across a website that was hidden deep within my Google search, meaning it was on the 10th page. Being an SEO geek I notice things like this.
When the man finally arrived around 11:45, which was exceptional by the way and something we were so grateful for. While the owner, Henry, was working I began to thank him and told him about how it took a lot of searching to find his website but I eventually did on page 10. He of course had no idea what I was talking about and I could’t believe how I was geeking out to someone I didn’t even know, but I was tired I guess hehe. Anyhow, we got into more details about how rankings work and what Henry said next absolutely astonished me. He asked if I could get his website on the first page of Google! I was blown away by the question being as tired as I was but quickly agreed to take on the challenge.
I have only heard a little bit about local marketing and never had an actual client before, so it’s going to take some quick research on my part to get things going. If anyone can make any suggestions to me of a good place to learn about local marketing then please feel free to leave your response in a comment anywhere on this blog. I feel kind of weird posting his website on here but I also need some suggestions of what to do to get started. Visit Maryville appliance repairs to see his website and provide me with some starter details. If anyone could, it would be greatly appreciated.
Here’s what I have noticed so far, and this is formed from what I already know about regular SEO.
- The on-page optimization looks good and like whoever did it did a good job with the content and making the keywords look natural.
- Websites that have pictures tend to convert better so this site passes that test.
- There is a good amount of information that talks about the services they provide and they have a page for each of the services, which is good for creating an authority domain.
- The have a form to capture information from leads.
- They have “About” and “Contact” pages to build more trust with prospects.
- Their phone number is on the top of the page for easy access and repeated in the content all over the website so that people constantly have it in front of their faces.
So what am I missing?
I’m no local marketing expert by any means and would like to get going on this guys project as soon as possible so if you guys have any suggestions then I would greatly appreciate what you have to say.
I found this video on YouTube that I suppose does a decent job explaining what the heck local marketing is about. Would anyone agree that it does a good job explaining things?
I also found this article on the subject and found it to be quite credible. Ugh, it’s just so hard not to get caught up in the information overload process.
Obviously I need to learn more details. Thanks again everyone and I look forward to hearing your responses.